When it comes to the world of search engine optimization, you are going to be tempted to rush through the process. Everyone is, and it shows. The reason why many people think that they can get away with this is simple, a lot of tech is now streamlined and easy to work with. Take for example the process of building a website. There was a time when this took a great deal of labor. That is no longer the case, as you can find yourself building a halfway decent website without having to do a lot of the work that you once had to pull through. From easy templates, to content management systems, there is no end to the amount of options that you have to work with in regards to building and publishing sites today. However, the quality of these sites will be questionable, and when it comes to the fundamental elements of SEO services, you are going to find yourself in a hard place overall.
Why Fundamentals Are Talked About So Much
No matter what industry you’re in, no matter what you do in life, there is always going to be someone that is going to talk about the fundamental elements of anything you’re doing. This is evidenced from school to your career, and it continues to proliferate culture in many different ways. Why are the fundamentals so important? How do they relate to how SEO services help you create market share?
That exploration is one way to understand how complicated the world of marketing has become.
The Code That Breathes Life To Internet Marketing
Web designers, especially those that started around the time HTML first was introduced into the framework of internet practices, will remember a time when code structures didn’t mean as much as they do now. You could quickly build just about any type of site, and you could do a virtual duct tape job on it. It’s something that is still seen today, albeit on a smaller scale. The code is everything now, but it is not going to do all the heavy lifting for you. In fact, you are going to find that when you’re building HTML alone, you will need to pay close attention to the wording that you ad, the content that gets housed within it, and the data that once was a matter of conjecture.
The code that you update is going to help or hurt your pages. There are several ways that it does this and it’s part of the fundamentals. When you get the code correct, just HTML, ASP, PHP, or any other development framework, the search engines index you faster, and come back often, pending your update schedule.
The Header Information
In the head of all major websites, there is meta data. Some search engines don’t care about this, and others do. You’ll have to work on it and make sure that it has the right wording or you will not make it very far in regards to the world of marketing. This is something that is absolute and shouldn’t be tampered with too much. Once you set this, look to update it every month or so, and just fine tune it. Leaving it out, or not paying attention to the structure of your website is a bad idea, and it will come to haunt you as part of the fundamentals unravel.
No More Splash Pages, Please
Splash pages were a thing that every single brand worked on. The only sites in the world right now that should have splash pages are adult themed websites. All major adult websites must have disclosure about their content. This is an absolute that is not going to go away any time soon. Other than that, a splash page is no longer needed, should not be online, and will only cause people to end up leaving. The reason why you shouldn’t have this is simple, search engines aren’t indexing your home page as much as you think. They are indexing a lot more, and that’s something that you want to look at closely.
Every Page Is Now A Landing Page
If you have a one page website, or you have a multiple page monolith of a website, you are going to have to understand that every page that you publish is now going to be a landing page. Your rant and raves, your content, your profile, anything that you post on the web is going to serve as a landing page, and it has to be dressed up accordingly. Long gone are the days when your index page is the first page that people see online.
The reason for this is simple. People are looking for information. If you have that information, they will see your sub-page and click through. They are concerned with streamlining the process of learning the right answers to what they are seeking, and that’s it. That alone should drive you to reconsider the fundamentals of how you’re publishing, marketing, and creating webpages today. It is in that reasoning that you should see how SEO services work on the preliminary stages of marketing. Only then will you see how things are going to work in your favor overall.